Los Angeles-based director and photographer Kevin Zacher made his mark early on with his work for Burton Snowboards and Transworld Snowboarding Magazine, capturing the raw, behind-the-scenes moments that define snowboarding culture. He had a unique ability to be in the right place at the right time with his subjects, but also to direct them—gently guiding and nudging them—to create images with a narrative and artful feel. To truly be part of the culture, you had to live it, and as a skateboarder and snowboarder himself, Kevin was living it.
Today, Kevin brings that same approach to his work with clients, subjects, and his crew. Whether it's a good day or a bad one, the key is to embrace the culture, love it, and live in it. His natural ability to connect with people puts them at ease, creating a space where he can capture honest, compelling images that reflect the true essence of each moment—whether personal or professional.
With a strong work ethic, a sharp visual sense, and an energetic spirit, Kevin has worked with some of the world’s leading advertising agencies and brands. He has a preference for natural light (or augmented natural light), trusting both his preparation and his instinctive ability to direct his subjects in a way that feels effortless. Above all, he strives to ensure that everyone involved in the process enjoys the journey, knowing that the final images will play a key role in shaping each client’s storytelling strategy.
SELECT CLIENTS
3M
ABERCROMBIE FITCH
ADIDAS
AMERICAN EXPRESS
APPLE
AIR FORCE
BLUE CROSS BLUE SHIELD
BOFA
BURGER KING
CADILLAC
CALIFORNIA TOURISM
CHEVROLET
COKE COLA
DOCKERS
DISCOVER CARD
EDDIE BAUER
GAP
GOOGLE
HILLS PET NUTRICIAN
HILTON
HOKA
HYUNDAI
IKEA
LEVIS
MCDONALDS
MICHELOB
MIXBOOK
MOTO GUZZI
NIKE
RAZOR
SANMAR
SHAUN WHITE ENTERPRISES
SPECIALIZED
SOLVENTUM
SONY
SUBARU
TARGET
T-MOBILE
TOMS
TOYOTA
UNDER ARMOUR
UNITED CONCORDIA DENTAL
URBAN OUTFITTERS
VERIZON
WALMART
ZEISS